Six years ago Ed Vinson, Jungle Jim’s Beer & Wine Operations Manager had an idea. He thought our customers would benefit from sampling some of the 1200 beers we have for sale in the store. We started having monthly beer tastings, but that wasn’t big enough for Jungle Jim’s. Ed thought it would be great to have one big event showcasing our eclectic selection of retail beers.
The first year the Beer Fest was held in an unfinished area complete with concrete floors, port-o-lets and a boom box for music. This event attracted 24 vendors, 120 beers and 170 guests. We’ve come a long way in 6 years!
Our guests have increased exponentially during this time and last year we actually had a sellout as 1000 people attended the event! Each year we are able to offer more beer varieties as we concentrate on bringing beers that are not as easy to find. You won’t find many ‘common’ beers here! In 2011 guests will be able to sample over 350 beers from 70 vendors and enjoy great picnic style food prepared by the chefs from The Oscar Event Center.
The Beer Fest is a time we use to educate our customers. We make sure each booth has someone available to tell people about the beers they are trying. This is a great time to find out what beers you really like and why you like them. You might be surprised to find the same ingredient is in all your favorites!
There is also a sponsored charity for this event. We have donated over $15,000 to One Way Farm, a children’s charity in Fairfield, Ohio over the past years. This year will be no exception as there will be a Silent Auction with proceeds benefiting One Way Farm.
With the way our event is growing, don’t be surprised if the event is two days next year. Because we sold out last year, you might want to get your tickets early this year!